The use of tracking softwares can increase the performance of your pay per click campaign. There are a number of advanced tracking softwares available these days.
The most common question that people ask in forums and discussion boards is, how they can increase their pay per click conversion rate. And most experts answer back telling them to enhance their tracking system. Well what is the use of these tracking systems and why are they so important in the success of a pay per click campaign?
The fact is that tracking softwares like Google Analytics and Omniture, are the key components of your pay per click campaign. The use of these softwares are known to have enhanced the performance of campaigns significantly. There are a number of ways in which tracking can be done of the campaign. One such technique is through 1 X 1 conversion tracking. This is used to fully optimize your campaign. There are several search engine pay per click campaigns who are able to set these pixels and monitor it constantly to maximize your campaign's ROI.
Another popular form of tracking in PPC campaigns is through traffic source. This tracks the points from where the maximum traffic is coming into a website. While doing this tracking, you must look at the total number of clicks that are being generated from each such source, and then compare it with the conversion rates, to finally evaluate the most effective traffic source.
