Pay per click is big business but is it big engoung to invest millions of marketing money into the industry?
A survey revelas that pay per click advertising accounts to as much as 40% of the national advertising spends. Whoops!! isnt that a HUGE amount? Well no doubts about it that Online marketing and interent advertising is a growing phenomenon and pay per click is the hottest buzz in town. But is investing such a huge amount in this stream relevant enough?
I raise this point because I have seen many business going down the drains with the wrong usage of ppc campaigns. Yes it is true, where PPC campaigns have the ability to bring a business to top it has also exhausted a nember of businesses. The main reason for this is that they did not know th eright processdure to carry out the campaigns.
Like any other marketing technique, the pay per click campaigns too critical and involve a lot of money. The earlier versions of PPC i.e. PPA pay per action were still more convenient as the user had to pay only when the pre-set action was attempted by the user, but with PPC, the user is made to pay a pre-defined money as soon as a visitor clicks on the advertisement. This becomes a huge risk. And the fcat is that not always do all the clicks convert into leads or sales. Rather only 10% of the clicks really do.
In order to make sure that your pay per click campaigns are beneficial and help you in progressing with your account, make sure that you have made the right selection of keywords and that you are making good use of the position where you are placing your ad. Keep rotating your places to make full utilization of all the positions and check for yourself which is most beneficial to you.
What I understand is that Pay Per Click is a risky game, a gamble to me, and only those who click win. So if you opting for PPC, be careful, keep tracking your account and bid cautiously.
A survey revelas that pay per click advertising accounts to as much as 40% of the national advertising spends. Whoops!! isnt that a HUGE amount? Well no doubts about it that Online marketing and interent advertising is a growing phenomenon and pay per click is the hottest buzz in town. But is investing such a huge amount in this stream relevant enough?
I raise this point because I have seen many business going down the drains with the wrong usage of ppc campaigns. Yes it is true, where PPC campaigns have the ability to bring a business to top it has also exhausted a nember of businesses. The main reason for this is that they did not know th eright processdure to carry out the campaigns.
Like any other marketing technique, the pay per click campaigns too critical and involve a lot of money. The earlier versions of PPC i.e. PPA pay per action were still more convenient as the user had to pay only when the pre-set action was attempted by the user, but with PPC, the user is made to pay a pre-defined money as soon as a visitor clicks on the advertisement. This becomes a huge risk. And the fcat is that not always do all the clicks convert into leads or sales. Rather only 10% of the clicks really do.
In order to make sure that your pay per click campaigns are beneficial and help you in progressing with your account, make sure that you have made the right selection of keywords and that you are making good use of the position where you are placing your ad. Keep rotating your places to make full utilization of all the positions and check for yourself which is most beneficial to you.
What I understand is that Pay Per Click is a risky game, a gamble to me, and only those who click win. So if you opting for PPC, be careful, keep tracking your account and bid cautiously.
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