There are a number of incidents which claim that pay per click advertising is not as profitable as it seems.
You too must have come across a number of incidents, when your click rates are lesser than your conversion rates. This is a very popular phenomenon in online advertising. Even though PPC Advertising is comparatively much more beneficial than other means of online advertising, the issue of conversion rates being less is a very common complain.
The major reason for this, is the fear of fraud in people. What they do is, indulge in extensive online research about the product they are interested in and then go offline to by it physically. This practice has resulted in poorer performance of the PPC advertising methods, which otherwise is quite a beneficial way of increasing sales in a website.
It is not that all users prefer to buy offline. There is a considerable rise in this number over the past few years, but it is yet to reach the level where it can be called beneficial to the company. In order to attain 100% conversion from PPC advertising, what the web masters must do is win the confidence of the users in making safe and secured transactions from their site. Is your website ready to make such a promise?
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