The new trademark policy introduced by Google has already moved several bidders out of the game.
Even before the new trademark policy for Google keywords was launched, it was predicted that the policy would result in a massive fall in bidders. According to the changed keyword policy, brands can now bid on their competitor keywords too.
Looking at the search results for some famous websites after the policy was brought into effect, it seems like a lot of advertisers are making good advantage of the situation. The big brands ar the biggest victims of the policy. Lastminute.com is having to face issues with other smaller companies who are making use of its popularity. As a matter of fact Lastminute.com is also suing Google for its Policy.
This policy is definitely a blessing to the SMEs as they can make use of the bigger players to play their game, but what about the credibility of the pay per click campaign which Google had enjoyed so far. Most established PPC campaigners are strongly opposing the new policy launched by Google.
Advertisers who are still left in the bidding game will have to maintain a high enough click through rate, in order to maintain their minimum CPC levels, in order to fight and survive in this game.
In one of the blogs I was reading on the topic today, I came across a great observation which stated that this upheaval in the pay per click market due to this policy is just a matter of time, and mostly out of the curiosity aroused in most people, and that this will soon come to a much more stable platform in a few days time.
Thanks friend, for your consolation. Hope things actually turn the way you predict.
Even before the new trademark policy for Google keywords was launched, it was predicted that the policy would result in a massive fall in bidders. According to the changed keyword policy, brands can now bid on their competitor keywords too.
Looking at the search results for some famous websites after the policy was brought into effect, it seems like a lot of advertisers are making good advantage of the situation. The big brands ar the biggest victims of the policy. Lastminute.com is having to face issues with other smaller companies who are making use of its popularity. As a matter of fact Lastminute.com is also suing Google for its Policy.
This policy is definitely a blessing to the SMEs as they can make use of the bigger players to play their game, but what about the credibility of the pay per click campaign which Google had enjoyed so far. Most established PPC campaigners are strongly opposing the new policy launched by Google.
Advertisers who are still left in the bidding game will have to maintain a high enough click through rate, in order to maintain their minimum CPC levels, in order to fight and survive in this game.
In one of the blogs I was reading on the topic today, I came across a great observation which stated that this upheaval in the pay per click market due to this policy is just a matter of time, and mostly out of the curiosity aroused in most people, and that this will soon come to a much more stable platform in a few days time.
Thanks friend, for your consolation. Hope things actually turn the way you predict.
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