The most important part of pay per click campaigns are th ads that the website owners publish. It is the ads that attract traffic and not the keywords.
Most of us always concentrate on the keywords for which our website is suppose to rank in the search engines for our pay per click ad. We forget that the keywords are not the end of the PPC ad. The ad content is still left.
I agree that it is the keywords that help you attain a rank in the search engines, but have you ever thought why and for what shall people click on your Pay Per click ad campaign if the ad content is not written well.
The keywords act as just the index for search. The actual query is solved only when the user, reads your ad content which appears below the title in the search engine resulting pages and then clicks on the page to enter your website.
Some of the important features that your pay per click ad campaign must have includes, a descriptive yet attractive title. The title of your ppc campaign must be written extremely well, carrying your keyword too. The keyword will tell the users that it is similar to their search key phrase and the following content will tell them how close it is to their search. The user will click on your ad only when he is satisfied with what you have written in the ads.
I advice, to keep your pay per click ad content simple and to the point. Try and describe what the resulting page can offer to the user. Meaning its core ingredient. If possible incorporate the keyword in your ad description too so that the user can connect with it faster. At the same time you should also ensure that you are not be-fooling the users. Do not write things in your ad description that are not true, they will misguide the user, and you too will not be able to benefit from them.
Most of us always concentrate on the keywords for which our website is suppose to rank in the search engines for our pay per click ad. We forget that the keywords are not the end of the PPC ad. The ad content is still left.
I agree that it is the keywords that help you attain a rank in the search engines, but have you ever thought why and for what shall people click on your Pay Per click ad campaign if the ad content is not written well.
The keywords act as just the index for search. The actual query is solved only when the user, reads your ad content which appears below the title in the search engine resulting pages and then clicks on the page to enter your website.
Some of the important features that your pay per click ad campaign must have includes, a descriptive yet attractive title. The title of your ppc campaign must be written extremely well, carrying your keyword too. The keyword will tell the users that it is similar to their search key phrase and the following content will tell them how close it is to their search. The user will click on your ad only when he is satisfied with what you have written in the ads.
I advice, to keep your pay per click ad content simple and to the point. Try and describe what the resulting page can offer to the user. Meaning its core ingredient. If possible incorporate the keyword in your ad description too so that the user can connect with it faster. At the same time you should also ensure that you are not be-fooling the users. Do not write things in your ad description that are not true, they will misguide the user, and you too will not be able to benefit from them.
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